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Chapter 3: Chan’s Rule #6 for TRUST
Over the holidays, my mailbox was bombarded with sales ads. Every department store was trying to outdo each other. On top of the deep discounts, there were an additional discounts if I spent $100 or...
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Chapter 3: How "Stories are 22% More Memorable"
Did you know that Apple’s Steve Jobs saved lives? One afternoon, Steve Jobs, co-founder of Apple, was testing a new Macintosh computer and was bothered by the slow boot-up time. Jobs approached Larry...
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Chapter 8: How to Create a Truly Memorable Brand
Think of your favorite brands. They’re all unique and memorable, right? Below are a few of mine. Nike – Just do it. Apple – Think different. Coke – Open happiness. Tofurious – Marketing smarter. :)...
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Chapter 4: Why Fear Works
Fear is persuasive. It gets people to act. Virtually every corporation uses it. Just pay attention. One of my favorites is Crest 3D Whitestrips – a strip that you place over your teeth to whiten them....
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Chapter 4: Helping Others Can Lead to Your Success
Capitalism and business is driven by self-success. However, through content strategy, focusing on the success of others can lead to success for you as well. First, you must understand your target...
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Chapter 7: Why Being You is Simply the Best
Authenticity is very important. People are very sensitive to, dare I say, bullshit. Therefore, do not fake what you are not. I understand that if you are truthful, you run the risk of exposing flaws...
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Chapter 6: The 2 Biggest Mistakes in Conversion
What is the point of generating a lot of traffic with valuable content if you do not convert them into clients or evangelists? Content can be maximized in all sorts of places – Twitter, Facebook,...
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Common Grammar Mistakes
This meme sums it up for me. While I am not a saint when it comes to the proper use of the English language – I blame my sucky upbringing – I do, however, try my very best to avoid the following common...
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HOOKS | 103 Magnetic Headlines
Despite having valuable content, the first hurdle for readership is creating an alluring hook to get people’s attention. Below are 10 templates from my book HOOKS | 103 Magnetic Headlines. The second...
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TRUST | Mastering Content Creation and Successful Blogging
I took 5 Platform Classes, 2 Master Classes, and 2 Workshops while at WPPI. I can honestly say I got the most out of yours. Content marketing is now at the top of my list to implement, and having...
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